FATURA - The Marketplace Has No Limits
A branded commercial I directed for Fatura, a fintech platform enabling merchants across Egypt to buy their goods and manage invoices — all digitally, all on credit.
The concept was rooted in one powerful truth: merchants are everywhere, and they deserve a tool that’s just as present. Through a blend of street realism and cinematic pacing, we created an ad that speaks directly to traders — with authenticity, pride, and scale.
Agency / 5 degrees
Director / Hussam Hamed
DOP: Ahmed Abdelkader
Director / Hussam Hamed
DOP: Ahmed Abdelkader
